PROJECT BRIEF: I was commissioned by Shattered Glass Records & Country Singer/Songwriter Ty Baynton (the headlining act) to design the official promotional graphics for the Ram Rodeo Series CCMA Pre-Party. The event is taking place at The Palomino Steakhouse in Calgary, AB on Sept. 7th, 2022. Doors open at 7:30 pm at zero cost to eventgoers.
In the days leading up to the event, promotional social media graphics were distributed on Baynton's Instagram, Facebook & Tik Tok. In the first couple of days, the 4 other artists performing live at the event were revealed (one per day). In addition, official promotional posters were posted around Calgary and at The Palomino Steakhouse to spread awareness about the event further.
Official promotional poster (formatted for print & digital publication).
Select Instagram/Facebook/Tik Tok Stories.
Select Instagram/Facebook feed posts.
Designer & Creative Direction: Kyla Pearson
Client: Shattered Glass Records & Ty Baynton
Social Media Branding: Kyla Pearson
Ty Baynton-Ram Rodeo CCMA Pre-Party Promotional Graphics (2022). Graphic design, advertising, various sizes, August 2022. Commercial work.
*All photos & logos were used with explicit, written, commercial permission from the artists, labels, organizations & companies involved in the event.
